Unfazed (Internal Tool)

    Unfazed Website RAG Agent

    A floating, always-available AI chatbot that answers customer questions using a RAG-powered knowledge base and intelligently routes visitors to WhatsApp or your contact form.

    Problem Statement

    Visitors land on the website with questions about services, pricing, use cases, capabilities, workflow possibilities, technical clarity, and past work. But most agencies struggle with slow reply times, manual Q&A, unqualified leads, high bounce rates, and visitors not knowing what to do next. Unfazed needed a chatbot that didn’t just answer basic questions, but truly understood context, responded with precision, and guided the visitor toward taking the next step. A normal chatbot wasn’t enough—it needed RAG-based intelligence.

    The Solution

    Automation Overview

    We built a Retrieval-Augmented Generation (RAG) chatbot workflow that lives as a floating widget on the website. It reads from a structured, vectorized knowledge base that includes service explanations, case studies, process details, FAQs, and capabilities. The bot responds with contextually correct answers and can push visitors toward WhatsApp or the CTA form.

    Intent-Driven AI Engine

    The workflow uses intent detection to understand what the visitor is asking (service inquiry, capability question, pricing, booking, etc.). Different intents trigger different responses and actions.

    RAG Retrieval Layer

    When a visitor asks a question, the bot searches the vector database, retrieves the most relevant snippets, combines them with the visitor’s question, and produces a precise, context-aware answer based on actual services and expertise.

    CTA Routing Logic

    Depending on the user’s intent, the system can redirect them to WhatsApp, show a “Book a Slot” CTA, suggest filling the contact form, provide case study examples, or share service breakdowns.

    Natural, Human-Friendly Responses

    The chatbot speaks in simple, warm, clear, and helpful non-robotic language. The tone feels aligned with your brand’s voice.

    Works With Any Website Setup

    The AI widget can be embedded via Script tag, iFrame, or external widget wrappers. The backend logic stays inside n8n.

    Input Cleanup & Safety Layer

    The workflow includes toxicity detection, irrelevant query filtering, spam prevention, and graceful fallback replies to keep the chat experience professional.

    Analytics-Friendly Structure

    The bot logs query type, intent detected, response length, and timestamp, helping you understand what visitors care about the most.

    Integrations & Connected Systems

    Supabase / Vector DB – RAG knowledge base; OpenAI / Gemini – response generation; Website widget – frontend interface; n8n – orchestration, retrieval, safety logic.

    Smart Logic & Reliability

    • Query normalization for cleaner embeddings
    • Service-aware routing (guides toward WhatsApp or form)
    • Multi-turn context tracking
    • Distinguishes between curious visitors and high-intent leads
    • Ensures accurate answers even for broad questions

    Before

    Visitors browse without clarity, ask on WhatsApp, or leave confused. High drop-off. No structured way to guide them.

    After

    A floating AI assistant answers instantly, helps them understand the services, and directs them toward the right call-to-action.

    Tools Used

    n8n
    RAG vector database (Supabase)
    OpenAI / Gemini
    Website embed script

    Our Process

    1

    Discover

    Identified gaps in user education and lead routing.

    2

    Design

    Built RAG-based responses tied to your service library.

    3

    Build

    Connected vector retrieval with AI reasoning.

    4

    Integrate

    Added CTA routing and website embedding.

    5

    Deploy

    Tuned prompts to match Unfazed brand tone.

    Business Impact

    Higher conversion rates

    Faster lead qualification

    Improved user engagement

    On-site education without human work

    Reduced repetitive support questions

    A modern, premium feel for the agency website

    "The Unfazed Website RAG Agent delivers instant, contextually accurate answers using AI retrieval, while intelligently routing visitors to WhatsApp or contact forms. It acts as a 24/7 sales assistant that understands your services and helps leads move forward."

    Want a system like this for your business?

    Let’s build it.