Creators, Founders & Agencies

    LinkedIn & X Post Automator

    A hands-free posting system that publishes scheduled LinkedIn and X content automatically using a Google Sheet queue.

    Problem Statement

    Creators, founders, and marketing teams often struggle with posting consistently on LinkedIn and X, remembering publishing times, maintaining a steady content pipeline, switching between tools daily, and tracking what’s posted and what’s pending. Manual posting causes missed posting days, lower engagement, content backlog, and poor consistency—especially across multiple platforms. The client needed a system that runs on autopilot, uses a Google Sheet as the “content calendar”, posts at fixed times daily, prevents duplicates, and updates status automatically.

    The Solution

    Automation Overview

    We built a fully automated posting system that reads scheduled posts from a Google Sheet, publishes them on LinkedIn and X, and updates the status instantly. It removes all manual effort from daily content publishing.

    Scheduled Daily Execution

    The automation runs automatically at fixed times (e.g., 9am and 12pm) using cron triggers. No human involvement required.

    Google Sheet Content Queue

    A Google Sheet acts as the central content bank. For each entry, the sheet stores post text, platform (LinkedIn / X / both), media (optional), status (Pending / Posted / Failed), and timestamp. This makes content scheduling extremely simple.

    Automatic Fetching of Pending Posts

    During each scheduled run, the workflow retrieves only rows marked as Pending, prioritizes the earliest items, processes them one by one, and prevents multiple posts from going out accidentally.

    Cross-Platform Publishing Logic

    The workflow connects to LinkedIn API for publishing text posts and X (Twitter) API for publishing tweets. It supports plain-text posts, posts with emojis, media attachments, and clean formatting.

    Automatic Status Updates

    After posting, the automation updates each row with Posted status, platform confirmation, post link (if applicable), and time of publishing. If something fails, it marks the row as Failed so the team can retry manually. Nothing ever gets lost or duplicated.

    Clean Error Handling

    If an API error occurs (auth, token expiration, invalid content), the workflow logs the error in the sheet, marks the item as Failed, skips to the next item, and avoids blocking the whole system. The workflow is built for reliability.

    Integrations & Connected Systems

    Google Sheets – content queue; LinkedIn API – publishing; X API – publishing; n8n – scheduler, posting logic, retries.

    Smart Logic & Reliability

    • “Post only once” protection
    • Automatic retries for temporary API failures
    • Time-based execution logic
    • Error logging for each row
    • Multiple platform support
    • Clean formatting for LinkedIn mobile optimization

    Before

    People manually posted every day, forgot schedules, and lost content ideas in drafts.

    After

    Add content to a sheet → it publishes automatically at the perfect time.

    Tools Used

    n8n
    Google Sheets
    LinkedIn API
    X (Twitter) API

    Our Process

    1

    Discover

    Understood the client’s struggle with consistency.

    2

    Design

    Built a sheet-based publishing queue for simplicity.

    3

    Build

    Integrated platform APIs with reliable automation logic.

    4

    Integrate

    Ensured clean status tracking and error-proof execution.

    5

    Deploy

    Adjusted schedule, messaging rules, and logging.

    Business Impact

    Consistent daily posting without effort

    Better engagement due to reliable timing

    Allows batching content instead of daily stress

    Zero duplicate posts

    Perfect for creators, founders, agencies, and social managers

    This turns social media posting into a set-and-forget system

    "This automation uses a Google Sheet + scheduled triggers to publish posts on LinkedIn and X automatically. It handles queueing, publishing, tracking, and errors — making it a complete hands-free distribution system for daily content."

    Want a system like this for your business?

    Let’s build it.