Agencies & Sales Teams

    Lead Generator – Via Form

    Automatically qualifies inbound leads using SERP research, LinkedIn scraping, and Apify-based email enrichment — all triggered from a simple form submission.

    Problem Statement

    Most inbound leads come through basic contact forms, giving very limited information (company name, role, short message). To properly qualify these leads, teams normally spend time researching the company, checking authenticity, finding the website, identifying decision makers, searching LinkedIn profiles, and enriching data manually. This takes a lot of time and produces inconsistent results. The client needed a reliable lead qualification system that works instantly and requires zero manual research.

    The Solution

    Automation Overview

    We built an automation that transforms a raw form submission into a fully-enriched, sales-ready lead profile using SERP research, LinkedIn scraping, and Apify enrichment. The final output is stored neatly inside a Google Sheet that acts as a CRM or lead bank.

    Form Submission → Trigger

    The workflow begins when a lead submits a form. The system captures name, email, company name, role, message, and intent indicators, serving as the foundation for enrichment.

    Google Serper – Company Intelligence

    The automation uses Google Serper to locate the company website, fetch details, extract business type, verify authenticity, identify the correct LinkedIn company page, and retrieve public information. This instantly turns a simple “company name” into structured intelligence.

    LinkedIn Profile Detection

    Using the company data, the workflow searches for the founder, identifies key decision-makers (CEOs, CMOs, etc.), and extracts profile links and public metadata to clarify who the true prospect is.

    Apify Email Enrichment

    We run a targeted Apify actor to fetch verified emails, enrich LinkedIn profiles, add missing contact details, and collect team member metadata. This replaces manual data digging.

    Lead Qualification Logic

    The system evaluates leads based on seniority, company size, website presence, industry fit, and LinkedIn validity. Each lead is automatically marked as Qualified, Low Priority, or Invalid/Spam.

    CRM Sync via Google Sheets

    All enriched data is written into a master Google Sheet, mapped into clean columns, updated for duplicates, and append-only for new leads. The sheet effectively acts as an automated mini-CRM.

    Clean Error Handling & Recovery

    If any step fails (e.g., company not found), the system logs the failure, adds a “Needs Review” tag, but still records basic information to protect data consistency.

    Integrations & Connected Systems

    Fillout / Website Form – lead intake; Google Serper API – company research; LinkedIn Search / Scraping – decision-maker info; Apify Actors – email enrichment; Google Sheets – final CRM; n8n – orchestration.

    Smart Logic & Reliability

    • Duplicate detection
    • Priority scoring
    • Spam filtering
    • Missing-details fallback behavior
    • Multiple search checks
    • Automatic company URL correction

    Before

    Manual research, slow qualification, missing emails, inconsistent results.

    After

    Submit a form → get a fully enriched, actionable lead profile within seconds.

    Tools Used

    n8n
    Google Serper
    Apify
    LinkedIn scraping
    Google Sheets

    Our Process

    1

    Discover

    Understood the client’s bottleneck in handling inbound leads.

    2

    Design

    Created a research-first enrichment strategy.

    3

    Build

    Integrated SERP, LinkedIn, and Apify.

    4

    Integrate

    Mapped clean sheets as the lead database.

    5

    Deploy

    Added filters, scoring, and duplicate control.

    Business Impact

    Saves 20–40 minutes per lead

    Produces cleaner, enriched, ready-to-contact data

    Improves sales speed and accuracy

    Helps agencies scale their inbound funnel

    Removes manual scraping and verification tasks

    Perfect for agencies, consultants, and B2B service providers

    "This automation transforms raw form submissions into fully enriched, qualified leads using SERP intelligence, LinkedIn search, and Apify email extraction. It provides clean, actionable data without manual work — ideal for scaling modern lead generation systems."

    Want a system like this for your business?

    Let’s build it.